Club Mahindra - Living a blissful life has no age limit!



Perseverance has its rewards.

When we began our journey 15 years ago to bring Indian elders to centre-stage, very few people were listening. Now, as we celebrate the International Day of Elder Persons this October, it is heartening to see that silver is becoming a colour with very real currency.

Take, for instance, the 1st Annual Senior Care Conclave to be held in New Delhi on 1 November. Titled ‘Igniting Industry for India’s Ageing Sector’, the event is being organised by ASLI (Association of Senior Living India) and the Confederation of Indian Industry (CII). To have a powerful industry body like CII focusing on the silver sector speaks volumes about the growing awareness in civil society about the power and potential of the silver market and the need to cater to it across segments.

This is no flash in the pan. A host of similar events—conferences, seminars, workshops—are taking place across the country with increasing frequency, which are attempting to translate research, study and analysis into concrete solutions for silvers, from inclusive living to active ageing. In fact, December will also see the Unmukt Festival in Hyderabad, a two-day event that will combine workshops, demos, talks and entertainment to showcase the lifestyle possibilities open to silvers.

These possibilities have always formed the core of Harmony-Celebrate Age. And I am happy to say that we are lending a hand, and our knowledge capital, to many of these events. After all, it will take a community of committed people and dedicated organisations to craft real, sustainable change in the way we view silvers—and what we offer them to put their best foot forward.

Indeed, community is the biggest engine of change. And each of us has a role to play in building a responsive, vibrant community where each constituent has the other’s back. While every event that focuses on silvers draws greater public focus on our needs and aspirations, it is up to each of us to break out of our comfort zones, unite, and become more vocal about what we want, what we desire and, most important, what we deserve.

Today, India is listening—make yourself heard. Happy Elders’ Day!

By Tina Ambani

Featured in Harmony — Celebrate Age Magazine
October 2018