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Silver spenders

Author: admin

Don’t underestimate the power of the silver spend. According to a study titled Changing Patterns of Income and Expenditure of Older People in India: An Assessment by New Delhibased Agewell Foundation, Indian silvers are emerging as a prominent consumer group owing to their improved financial status. Here are some key takeaways:

“With changing patterns of income expenditure in old age, the role of older persons in today’s market-oriented economy is becoming more significant with every passing day,” Himanshu Rath, Chairman of Agewell Foundation tells The Financial Express, “They are not only growing in numbers and living longer but also emerging as an influential consumer section now.” You can read the entire study at

Photo: iStock
Featured in Harmony — Celebrate Age Magazine
June 2018